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Local SEO ROI Calculator

The top results in Google Maps get most of the attention on a local search. Plug in your own numbers to see what a strong position could be worth, and what staying invisible might cost you each month.

Your industry

1,800
$450
30%

A top-3 Google ranking is worth roughly

$19,350/mo

≈ $232,200/year · 43 new customers/month from 144 search leads

An illustration, not a forecast: it assumes one top-3 spot turns about 8% of monthly searches into contacts at your close rate, first transaction only. Real results vary and are not guaranteed.

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How the math works

  • 1.Local searches — how many times people in your area search for your service each month. Use a keyword tool or your own records to estimate it.
  • 2.A share to the top 3 — the calculator assumes the top three map results get most of the clicks and that those are split roughly evenly. This is a simplifying assumption, not a measured figure, and real click shares vary.
  • 3.Your close rate — use your own close rate: the share of inbound calls and inquiries that become paying customers.
  • 4.Average job value — what a typical new customer is worth to you (first transaction, not lifetime value — so the real number is bigger).

The next step

Find out where you actually rank

Run a free 60-second scan to see your visibility score, where you rank vs. competitors, and exactly what's keeping you out of the top 3.

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