Guide
Social proof and local conversion: earn the visit, then earn the booking
Maps get you considered; your site and policies get you chosen. The bridge is fast answers to anxious questions.
Reviews are a product surface
Respond to reviews, fix recurring complaints operationally, and surface the themes you want new customers to see (accessibility, speed, cleanliness). Fresh, specific reviews beat volume alone.
Reduce decision anxiety
Show menus, pricing bands, insurance, arrival instructions, and cancellation rules. For services, “what happens on day one” is a conversion lever.
One primary CTA per page
Pick whether you want calls, bookings, or directions — then design the mobile fold around that choice. Extra buttons dilute action without adding clarity.
How GravyBlock helps
The scan highlights conversion gaps alongside listing clarity. Use the workspace to track improvements over time and Pro to queue content that reinforces proof. Run a scan.
Related
GravyBlock runs a free, automated local visibility scan — start a scan to see prioritized fixes for your business.