Guide
Website trust signals locals actually check
After someone taps directions, they still open your site on their phone. Trust is the absence of surprises: HTTPS, correct phone numbers, readable hours, and forms that work.
Common checks that still fail audits
Valid SSL, no mixed content, fast LCP on mobile, tap targets that are not microscopic, and a phone number that matches your listing. These are table stakes, and they are still common losses in automated checks.
Schema where it helps humans too
LocalBusiness and opening hours markup should mirror what a person reads in plain text. If JSON-LD disagrees with the footer, you have created two sources of truth.
Contact and policy clarity
Privacy policy for forms, refund and cancellation pages for bookings, and a visible address or service area for regulated trades. Ambiguity increases bounce rate faster than weak adjectives.
What the product measures
GravyBlock fetches your homepage during the scan and scores technical and conversion readiness signals you can act on immediately. Run the free scan.
Related
GravyBlock runs a free, automated local visibility scan — start a scan to see prioritized fixes for your business.